Pay Per Click Marketing 201
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Course Description
Course Outline
Lesson 1 = An Overview of PPC Marketing
Lesson 2 = Pay Per Click Search Engines
Lesson 3 = Key Elements of a Successful PPC Campaign
Lesson 4 = Building Effective PPC Ads
Lesson 5 = How to Structure Your PPC Campaign
Lesson 6 = Effective PPC Bidding Strategies
Lesson 7 = How to Create Killer Landing Pages
Lesson 8 = Tracking PPC Conversions
Lesson 9 = A/B Landing Page Split Testing
Lesson 10 = How to Measure ROI on PPC
This course is tutor-supervised with a tutor assigned to guide students through the lesson material and review their assignments. Students who want to receive industry-recognized SEC Certification for Keyword Research must take the Certification version of a course under tutor-supervision and make a 70% overall pass.
More Information
| Language | English |
| Course Length | 40.00 hours |
| Duration of Access | 12 months |
| Instructor | Kalena Jordan |
| Vendor | Search Engine College (Read more about Search Engine College accreditation.) |
| Course Certification | Industry recognized Search Engine College Certification provided to students with 70% or higher pass |
| Prerequisites/Audience | Keyboard skills Search engine usage Internet Browser usage |
| Requirements/Materials Included | Computer Access, Internet Access & Adobe PDF Reader. This course is tutor-supervised with a tutor assigned to answer student questions about the lesson material and grade their assignments. |